Analyzing Your Website Traffic

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As you can see, these statistics will reveal vital
information about the effectiveness of individual pages,
and visitor habits and motivation. This is essential
information to any successful Internet marketing campaign.

Analyzing your web traffic statistics can be an invaluable
tool for a number of different reasons. But before you can
make full use of this tool, you need to understand how to
interpret the data.

Additionally, web traffic stats can help you determine
effective and ineffective areas of your website. If you
have a page that you believe is important, but visitors are
exiting it rapidly, that page needs attention. You could,
for example, consider improving the link to this page by
making the link more noticeable and enticing, or you could
improve the look of the page or the ease that your visitors
can access the necessary information on that page.

Finally, if you notice that users are finding your website
by typing in your company name, break open the champagne!
It means you have achieved a significant level of brand
recognition, and this is a sure sign of burgeoning success.

Most web hosting companies will provide you with basic web
traffic information that you then have to interpret and
make pertinent use of. However, the data you receive from
your host company can be overwhelming if you don’t
understand how to apply it to your particular business and
website. Let’s start by examining the most basic data – the
average visitors to your site on a daily, weekly, and
monthly basis.

It could be that your keywords are directing the wrong type
of visitors to your website, or that your graphics are
confusing or intimidating, causing the visitor to exit
rapidly. Use the knowledge of how much time visitors are
spending on your site to pinpoint specific problems, and
after you fix those problems, continue to use time spent as
a gauge of how effective your fix has been.

These figures are the most accurate measure of your
website’s activity. It would appear on the surface that the
more traffic you see recorded, the better you can assume
your website is doing, but this is an inaccurate
perception. You must also look at the behavior of your
visitors once they come to your website to accurately gauge
the effectiveness of your site.

Your website undoubtedly has exit pages, such as a final
order or contact form. This is a page you can expect your
visitor to exit rapidly. However, not every visitor to your
site is going to find exactly what he or she is looking
for, so statistics may show you a number of different exit
pages. This is normal unless you notice a exit trend on a
particular page that is not intended as an exit page. In
the case that a significant percentage of visitors are
exiting your website on a page not designed for that
purpose, you must closely examine that particular page to
discern what the problem is. Once you pinpoint potential
weaknesses on that page, minor modifications in content or
graphic may have a significant impact on the keeping
visitors moving through your site instead of exiting at the
wrong page.

How To Generate and Monetize Traffic Using 100% Free Methods

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With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.

Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche. Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.

Affiliate Programs
Another method of monetizing your traffic are affiliate programs. You can link up with other tried and tested sites and online companies and monetize your traffic by having a percentage of sales generated by traffic coming from your site. The basic idea is, traffic generated from your site will go to another site that can offer a product that you do not carry. Many programs can keep track and make records of transactions that was made possible because of site linkage.

Optimizing Your Advertising For Success

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Pre-testing or copy testing is a type of customized research that determines the in-market efficiency of an advertisement before it is released or before the final production. The more the pre-testing is done the more likely that it will be a successful advertisement and each pre-testing should be applied number of times. This can done by studying the level of attention the customers have, motivation, brand linkage, communication and entertainment. Flow of emotions and flow of attention are broken down and studied individually. The results are applied on the advertisement that is still being developed to recognize the weak points and replace them. A reliable feedback loop can guide the researchers, client and the agency to work in harmony. Tests should be applied during the storyboard stage of ad making. This is an early stage and the results are highly predictive. During this process images are selected and used as integrated campaign print ad.

SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with people. When a website link is submitted to a search engine, a spider crawls through a page to gather links which lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in future.

The basis is to provide in-depth understanding about the consumers for improving on the advertisement techniques and other marketing decisions. The traditional methods of qualitative and quantitative techniques have been improved to analyze the information with good insight.

Search Engine Optimization and AdvertisingSearch Engine Advertising

Post-testing or ad tracking studies are either syndicated or customized. Studies are done over a period of time or continuously. The in-market research is done to understand a brands linkage, performance, awareness, and preference along with product attitudes and usage. They are done by, conducting interviews either on phone or Internet. Testing the finished advertisement provides the confidence and gives an idea whether it is following the strategy.

Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person. Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn’t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose.

The rapidly changing likes and needs of the customers are difficult to track, but should be studied in order to increase the quality of advertisement. The changes are because of the huge number of options offered to them by the market.

In today’s net-savvy world it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines it has become even easier for the customers to search for the stuff online. For a website to be successful its link should land in the first three pages which the search engine brings and the rank of the page should be high which means many visitors come to the site. This can be achieved by applying search engine optimization or popularly known as SEO. This is a marketing strategy which increases the quality and quantity of traffic flow to a particular website via search engines.

All the above studies should facilitate the client’s advertisement development make the end product easier to achieve. The study should contain rational information having not only surface knowledge but also provide deep in-sight that will open window to a customer’s mind. The customer, too, should provide precise information based on facts and not based on imaginary thinking and self-delusion. He should be able to explain the role of advertisement in the whole marketing plan. Working in vacuum doesn’t get the desired result.

Research in Advertising

Miss Universe 2015 Mistakenly Crowned Winner!

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Miss Universe 2015

Miss Universe 2015 Mistakenly Crowned Winner

Miss Universe 2015 was turned into a farce when host Steve Harvey mistakenly announced Miss Columbia, Ariadna Gutierrez as the winner when the crown should in fact have been given to Miss Philippines, Pia Alonzo Wurtzbach.

Hearts went out to Miss Columbia as she had to hand back the crown amidst cry’s of shock and anger from the audience.

Poor Ariadna put on a brave face but she must have been absolutely mortified and disappointed. Steve Harvey, what a blunder – the guy has a lot to answer for
certainly needs to visit an optician.

Tips for Gaining Muscle Fast

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You are not gaining muscle mass fast because you are either eating or exercising the wrong way…and that’s a fact.

You’ve been working out for months or even years but have only gained a little muscle. You’ve been eating all kinds of muscle building foods and working out every day but you just can’t seem to obtain your dream body. Tons of training programs out there have promised you a big return on your investment, but you just can’t find one that actually delivers that promise.

Building Muscle

Well, it’s now time to change that. Forget about those programs that promise to give you muscle in a weeks time. If you really want to build muscle and transform your physique completely, learn the top tips for gaining muscle fast.

  1. Eat to Build Muscles

Of course, your body should have adequate energy while working out. Eating then right foods in the right quantity will fuel muscles cells and nourish them for fast growth.

  • Eat plenty of Proteins
  • Eat Carbohydrates for Fuel
  • Eat Multiple Meals(at least six small meals per day)
  • Eat adequate amounts of Good Fats
  • Consume a Good Pre and Post- Workout Meal
  1. Lift Progressively

Regular cardio workouts will tone your body but will not help grow muscle fast.

Lift as much weight as you can. Lift the weights quickly but lower slowly. Since high-intensity workouts are key to building muscles, doing a few reps during each session will help you get bigger and stronger.

  1. Work on your Biggest Muscles

You will build the most muscle quickly if you only focus on the large muscle groups such as the chest, back, arms, and legs.

Squats, deadlifts, bent-over rows, dips, pull-ups, and military presses will grow your muscles fast. You can choose to do about 2 to 3 sets of 8 to 12 reps in a span of 60 seconds’ rest between sets.

  1. Take Supplements

Supplements are meant to provide you body with certain nutrients to coax your body into producing more muscles.

Protein powders, creatine, glutamine, multivitamins, and joint formulas are the most effective supplements for fast muscle building.

However, it’s important to know that supplements are not meant to replace your diet. Do not rely on them whatsoever.

  1. Rest

If you haven’t been getting enough rest after a strenuous workout, it’s time you start doing so.

During intense workouts, your muscle fibers tear. Normally, it takes about 72 hours for the body to repair the torn muscles. Once they are repaired, more muscles are generated, thus increasing the mass. Resting generally gives your body time to recover properly and put the muscles into a state of optimal growth.

Without adequate rest, the muscle fibers will become too damaged to be repaired, thus inhibiting growth.

Make sure that you take good rests in between workout sessions for faster growth.

  1. Drink Plenty of Water

Intense workouts will definitely dehydrate you very fast.

Drink lots of water before, during, and after workouts. Stay away from sugary and carbonated drinks as well as alcohol as they can dehydrate you, leaving you with less energy.

  1. Get Adequate Sleep

By getting enough sleep after a workout, you are not only giving your body a good rest, but also giving your muscles a chance to grow.

Get at least 6 to 8 hours of undisturbed sleep.

  1. Focus Exclusively on Weight-training

Cardio activities such as running or sports are good for general body health but will put additional strain on your muscles and joints, making it hard for you to workout.

Focusing on weight-training exclusively will help you reach your goals.

While these tips for gaining muscle fast are crucial for your overall strength training, you should know that muscle building takes time…and it’s not for the weak.

However, with patience, you are definitely going to gain huge and long-lasting muscles. Stay motivated and you will have an enviable body in no time.